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Fueling the Blaze of Creativity

Fueling the Blaze of Creativiity: A weekly digest of what gets designer Maya Ahluwalia’s juices flowing

The Weekly Edit

Maya Ahluwalia

Who runs the world? Girls! Women are awesome and deserve to be celebrated. I am lucky to have been raised by strong women and always surround myself with female forces to be reckoned with.  And I have just mentally added a few more to the dream squad.

Street art is finally collecting on some overdue recognition and notoriety, but twenty years ago, it was dangerous, rebellious and risky. And to be a woman in an infamously male-dominated craftwas downright badass. Claudia Gold, aka Claw Money, continues her badassery with her enigmatic LES boutique.

The bridge between fashion and tech continues to narrow. A look at the phenomenal success of Apple showcases it is not just what a product does, but how it looks. Founder Christina Mercando, of Ringly, takes the concept even further by creating wearable, eye-catching jewelry with subtle tech benefits.

Often shadowed by her more well-known contemporary Coco Chanel, Jeanne Lanvin broke ground as a self-established formidable icon in the fashion industry. With a start as a dressmaker’s errand girl at age 13, Jeanne Lanvin used her canny approach to business and impeccable understanding of women’s sartorial desires to grow one of the most prolific fashion houses.

Pirelli, the tire manufacturer, set itself apart from its competitors by launching a calendar filled with scantily clad, internationally renowned beauties, albeit shot brilliantly. An innovative marketing scheme invited mechanics to proudly display the Pirelli calendar, letting Pirelli remain top of mind. With another brilliant marketing plan, Pirelli has flipped tradition with the 2016 collection of women that are not just beautiful, but also smart, funny, iconic and ground-breaking in their own ways.