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Fueling the Blaze of Creativity

Fueling the Blaze of Creativiity: A weekly digest of what gets designer Maya Ahluwalia’s juices flowing

The Weekly Edit

Maya Ahluwalia

As a marketer and a brand strategist, the common question is how to create a phenomenon that will “go viral”. With millions of posts, videos, images and new stories infiltrating the Internet every minute, it is nearly impossible to quantify the wild success of the pizza rat and the hot mugs hot. But these little nuggets of amusement briefly infiltrate the common consciousness, for at least a day or two.

The exponential rise of social media has created an increasingly competitive space for who has a better life. Facebook feeds are filled with expertly crafted visual diaries of life’s most important moments. As a result, each engagement, wedding, and baby announcement comes with a series of aww-inducing images. To celebrate her life long commitment to a love of pizza, a collection of photos do just that.

The adage that everyone has a twin has been around for years.  I have yet to find mine, although I am still searching. And thanks to the gloriousness of the Internet, when you find your twin, you can share this freaky coincidence with the world!

Adorable animals tortured into tiny outfits purely for the amusement of selfish humans are ubiquitous to the World Wide Web. A cat that shuffles along in his pirate suit will surely take revenge on his owner at some point in the near future. Celebrating its 25th year, the Annual Tompkins Square Halloween Dog Parade pre-dates the interwebs as we know it, but now we can experience all its grandeur in just a few quick clicks.

Inane forgotten moments from our youth live again thanks to the Internet. Saved the Bell was decidedly light on issues of the day like tackling teen drug use with a storyline on an addiction to a over the counter caffeine pills. It did, however, give birth to the overworked, overstressed mantra, I’m so excited, I’m so excited, I’m so scared….25 year later, we have all been there Jessie Spano.